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The Scubapro Dive Console Display The Scubapro Snorkel Display The Scubapro Mask Display The Scubapro Regulator Display The Scubapro Twin Jet Fin Display

Challenge

Create a display for the ScubaPro UWATEC line of dive consoles. The display must accommodate various sizes and shapes of dive consoles, and incorporate security features for these high-value products. The display design must match the previously created award-winning Fin, Mask, Snorkel and Regulator displays.

The Scubapro Dive Console Display

A truly unique look was created for SCUBAPRO/Uwatec that would make their dive products stand out from any competitor. By spearheading POP efforts in the dive industry, SCUBAPRO/Uwatec took the lead in helping their retailers promote and grow the industry by offering retail support. Designing for multiple display systems (slatwall, slatgrid, gridwall, countertop), offers their retailers maximum flexibility in display options. SCUBAPRO/Uwatec retailers responded overwhelmingly positive, by asking for more POP support in an industry where POP is rare.





Challenge

Design POP displays for SCUBAPRO's line of Masks, Snorkels and Regulators, that will accommodate a wide range of models and sizes and accentuate product technology. The displays must have a high-end look and allow for easy access to the product. The displays must work as a "family" that will give SCUBAPRO a distinct look at retail and work in both large and small retail environments. The family of displays must also match the previously created, award-winning Fin Display.

The Scubapro Snorkel Display

A truly unique look was created for SCUBAPRO/Uwatec that would make their dive products stand out from any competitor. By spearheading POP efforts in the dive industry, SCUBAPRO/Uwatec took the lead in helping their retailers promote and grow the industry by offering retail support. Designing for multiple display systems (slatwall, slatgrid, gridwall, countertop), offers their retailers maximum flexibility in display options. SCUBAPRO/Uwatec retailers responded overwhelmingly positive, by asking for more POP support in an industry where POP is rare.

Challenge

Design POP displays for SCUBAPRO's line of Masks, Snorkels and Regulators, that will accommodate a wide range of models and sizes and accentuate product technology. The displays must have a high-end look and allow for easy access to the product. The displays must work as a "family" that will give SCUBAPRO a distinct look at retail and work in both large and small retail environments. The family of displays must also match the previously created, award-winning Fin Display.

The Scubapro Mask Display

A truly unique look was created for SCUBAPRO/Uwatec that would make their dive products stand out from any competitor. By spearheading POP efforts in the dive industry, SCUBAPRO/Uwatec took the lead in helping their retailers promote and grow the industry by offering retail support. Designing for multiple display systems (slatwall, slatgrid, gridwall, countertop), offers their retailers maximum flexibility in display options. SCUBAPRO/Uwatec retailers responded overwhelmingly positive, by asking for more POP support in an industry where POP is rare.

Challenge

With thousands of SKU's in their product line, Monster Cable needed a POP system that they could use universally for a wide range of cable products. The display must accommodate either 3 or 4 different wire products on the same unit and work with 1, 2, & 3 pronged RCA, DVI, S-video, or coaxial cables. The display needed to feature the cables themselves, and to highlight Monster Cable's various levels of quality (Good, Better, Best and Ultra). The display had to be completely modular and flexible to work on slatwall, gridwall, slatgrid, and pre-existing Monster Cable floor-standing units. The fixture needed to be durable enough for demanding retail environments, and simple enough that minimal set-up was required.

The Scubapro Regulator Display

Design POP displays for SCUBAPRO's line of Masks, Snorkels and Regulators, that will accommodate a wide range of models and sizes and accentuate product technology. The displays must have a high-end look and allow for easy access to the product. The displays must work as a "family" that will give SCUBAPRO a distinct look at retail and work in both large and small retail environments. The family of displays must also match the previously created, award-winning Fin Display.

Challenge

Design a fin display to promote the release of Scubapro's new and innovative Twin Jet Fin. The display should be modular and work in both large and small retail environments with slatwall and gridwall. Each fin display should prominently feature Scubapro branding, and the display should communicate a high-end, quality image, and fit with future displays for Scubapro masks, snorkels, regulators, etc.

The Scubapro Twin Jet Fin Display

The display was released with the introduction of Scubapro's new Twin Jet Fin. The unique and innovative look of the fin is matched by the originality of the display and helped Scubapro attain a highly successful launch. The display was featured at the DEMA tradeshow and helped the Scubapro booth win the award for best POP. The unique positioning of the fin really makes it "pop" from the wall distinguishing it from the other brands. This fin display is completely new to the dive industry and helps Scubapro maintain its position as the leading supplier of both high quality dive equipment and POP.