Challenge

Nathan, a division of Penguin Brands, is a leader in the design of high performance gear for runners, cyclists, and triathletes. They specialize in lightweight hydration packs, belts, bottles, and apparel. They needed a display system to accommodate their waist packs and shoulder packs. The system had to include "glorifiers" for individual, faceout display of single packs, as well as a "closet rack" to accommodate packs hung on hangers. We designed a unique powdercoated wire belt holder that could accept an add-on shoulder armature. The Belt Holder can function alone or be repeated on a slat wall. The shoulder armature can mount either front or back facing to show the straps or the pack. All the pieces are strongly branded to discourage mounting other companies merchandise.

Nathan Display System

When the displays were introduced they were embraced by retailers, who appreciated the flexibility that the displays represent. Back packs have been notoriously difficult to display. This solution has been so effective that the displays have been re-ordered several times.