Challenge

As a new player in the POV video camera market, Looxcie needed a visually compelling and unique display to show their product and tell their story. Hands-free recording and live streaming are two differentiating features that they wanted emphasized. The small, light, wearable design is another key feature. The display needed to present and glorify the product, while looping video tells the Looxcie story. The product is sandwiched between 2 layers of acrylic, creating a floating effect. A lightbox under the lower layer illuminates the product from below. The base structure and the 15.6" HD monitor are both framed with Looxcie's signature red color.

Looxcie Countertop Display

The displays rolled out to consumer electronics retailers nationwide. The compact footprint and striking design serve to set Looxcie apart in this increasingly competitive space.