Challenge

Produce a display for the Irish Setter brand of Versa Tracks™ hunting boots. The display should highlight the interchangeable cleats that give this boot its multi-terrain capabilities. The graphics should incorporate the camouflage material and inform the customer and sales personnel alike.

Irish Setter Hunting Boot Display

The introduction of this display met with overwhelming approval throughout Red Wing Shoe Company, as well as the industry. The display made its debut at the Summer WSA Show. Red Wing was able to eloquently distinguish the Irish Setter brand, and set themselves apart from other boots in the industry, through high quality products and displays.