Challenge

Concept Designs worked with Kirwin Communications to design a display that would hold product brochures and informational CDs for Head's Intelligence Ski. The advanced technology of the ski increases its torsional stability and allows the ski to change behavior based on speed, terrain and snow conditions. The display had to utilize eye-catching graphics to gain attention and provide compartments that would accommodate brochures and/or CDs.

Head Intelligence Ski Brochure Holder

Head is now able to display new product literature for their customers to learn about the Intelligence technology of this high-end ski. The display acts as a selling tool that can be used without the intervention of the sales staff. Retailers are also given the flexibility to provide brochures, CDs, or both.