Challenge
Produce a set of displays for two different shop environments. One should work under a glass case and hold up to four pairs of sunglasses (4X). The second unit must secure at least twelve pairs of sunglasses designed for a countertop space (12X). Create brand awareness promoting the Cébé name and logo which is well known in Europe but not in the US. Design of unit should be innovative and cutting-edge, appealing to the US market.
Cebe Eyewear Display Program - 12X Unit
Offering a new POP display helped Cébé sales representatives open new accounts. Retailers like the simplicity of the units and their relatively small size. The Cébé name brand is widely recognized in Europe but has been struggling for recognition in the US. Placement of the Cébé logo on the POP Display has helped establish brand presence at the retail level. The displays have been both cost and functionally effective.
Retailers like the attention grabbing green-edged "wave" as well as the lockable access panel on the 12X unit.
Challenge
Produce a set of displays for two different shop environments. One should work under a glass case and hold up to four pairs of sunglasses (4X). The second unit must secure at least twelve pairs of sunglasses designed for a countertop space (12X). Create brand awareness promoting the Cébé name and logo which is well known in Europe but not in the US. Design of unit should be innovative and cutting-edge appealing to the US market.
Cebe Eyewear Display Program - 4X Unit
Offering a new POP display helped Cébé sales representatives open new accounts. Retailers like the simplicity of the units and its relatively small size. The Cébé name brand is widely recognized in Europe but has been struggling for recognition in the US. Placement of the Cébé logo on the POP Display has really helped establish brand presence at the retail level. The displays have been both cost and functionally effective.
Retailers like the foam platforms on the 4X unit which reduces the potential of scratching the lens.
