Challenge

Create a countertop display which encourages customer interaction. Display must hold 3 infant/toddler toys and address theft and security issues without sacrificing accessibility to the product. The unit should be designed for the parents, but possess "child appeal." The display should be designed to accommodate various toys which can be interchanged as needed.

Ambi Toys Interactive Toy Display

The display was introduced at the Toy Fair in NYC and was extremely well received. Users appreciated the playful, simple nature of the display, which encourages interactivity. The display has been a valuable tool in displaying several different toys, while addressing security and theft issues. The design solves the challenges presented while meeting the tight budgetary requirements through appropriate manufacturing methods.