Sony Ericsson Cell Phone Display System

CHALLENGE

Create a completely modular display system for Sony Ericsson’s phones and accessories. The display should exhibit exceptional branding and establish a strong Sony Ericsson presence in the store. Incorporate creative, attention-grabbing visuals and encourage customer interaction with the products. The system must feature modular phone displays which provide product information and address theft and security issues. The phone displays should work in both wall or countertop environments. Utilize succinct feature/benefit graphics for individual models. Provide a prominent, yet secure countertop lockbox display for high-end accessories. The display must provide product inventory storage and security, and allow for easy access to product information literature. The displays need to function as a complete system, but also allow each component to work individually. The system must be adaptable for future models of new Sony Ericsson phone and displays.

MARKET RESULTS

This display system was part of a complete re-branding project for Sony Ericsson. This was the roll-out of the first-ever complete P-O-P System for critically important retail partners such as AT&T, Cingular Wireless, and many other regional wireless service providers. Brand new display boxes were invented to exhibit hard-to-show phone accessories. It was imperative that this system could be utilized in its entirety or that each individual component could stand alone in the retail environment while clearly reinforcing the Sony Ericsson brand. Retailers are now able to create a Sony Ericsson store within a store to conveniently cluster the entire product line in a visually stimulating, yet compact space. The concept has enabled consumers to efficiently assess product features, thereby compressing the buying decision time. It has kept the consumer in the Sony Ericsson “space” and has fostered an unprecedented awareness of Sony Ericsson phones and peripherals. In a time when increased sales is a must for a company who has now outsourced their manufacturing process, the investment in this state-of-the-art merchandising system has reaped handsome rewards.

Sony Ericsson Cell Phone Holders

CHALLENGE

Create a modular display that features a single cell phone unit. The POP must function as an individual display unit, or as a component to of a larger wall display system. The feature benefit card must be phone-specific, while remaining eye-catching with prominent branding. The displays must also feature security measures, while allowing for customer interaction.

MARKET RESULTS

The modular design of the phone displays gives retailers the option of merchandising the Sony Ericsson cell phones with individual displays, or as part of a comprehensive product line. Customers are able to interact with each phone, while retailers are comforted knowing that the products are secure. The displays help to sell directly to the customers by providing them with ample product information and the benefits of interactivity.

Sony Ericsson Lockbox

CHALLENGE

Create a modular display that features two Sony Ericsson cell phones and their wireless accessories. The POP must function as an individual display unit, as well as a component of a larger wall display system. The display unit must feature high-security measures to protect the valuable products.

MARKET RESULTS

The modular design of the lockbox gives retailers the option of merchandising the Sony Ericsson cell phones and accessories as individual displays, or as part of the comprehensive product line. The locking cabinet and sturdy base provide effective security without obstructing view of the products inside. Customers are able to gather important product information from the feature benefit card. The unit also provides space for Sony Ericsson branding, or may be branded specific to the retailer.

Sony Ericsson T60 Phone and Faceplate Displays

CHALLENGE

Create a series of displays to highlight Sony Ericsson’s new T60 model phone, which features changeable faceplate covers. It should show up to 5 different color faceplates. Help establish the newly announced Sony Ericsson corporate name and logo. The displays should work in various retail environments including slatwall, countertop, and under-glass. Address security issues. The new displays should aesthetically match the family of previously created Sony Ericsson display fixtures. One of the displays should also be able to feature a “soon-to-come” Smartback™ module.

MARKET RESULTS

One of the goals was to design displays that did not lock the phone or faceplates under a Plexiglas cover. The product needed to be exposed while still addressing security. By specifying the proper material thickness, we created a universal mounting pattern where each faceplate securely “snaps” into place. Each of the displays allow for the option of using a security cable for the phone. Sony Ericsson wanted to provide their many retailers with several display options at different price-points. We met their needs by providing a range of options to promote their new model phone branded with the new Sony Ericsson name.

Sony Ericsson Motorized Phone Display

CHALLENGE

Design a cell phone display that showed both the front and back of featured mobile phones. Must be able to merchandise the display in different retail environments (i.e. wall, window and countertop).

MARKET RESULTS

The motorized rotating pedestal breathed new life into the display and presentation of mobile phones. This fixture allowed retailers to display Sony Ericsson phones that require specific attention to features on both the front and back of the phones. The phone display was designed to work on a countertop, slatwall or a window environment. The battery-powered motor was designed to endure over 2 months of continual use.

Sony Ericsson Phone Display

CHALLENGE

Design a cell phone display that highlights new 2003 Sony Ericsson phones which come loaded with numerous features, such as integrated cameras, MMS, hi-res color LCD screens, downloadable games, polyphonic sounds and Bluetooth™ connectivity.

MARKET RESULTS

The new generation of cell phones called for a new generation of displays. By using interchangeable graphic backercards, this display could be adapted to multiple models of phones. The simple phone support shelf could accommodate any size phone for past, present and future generations. Clever choices in materials, fabrication methods, and construction made this display practical, attractive and affordable.

Sony Ericsson Special Edition Phone Display

CHALLENGE

Create a display that could accommodate any one of Sony Ericsson's mobile phones.

 

MARKET RESULTS

The display is simple yet very effective at directing consumers' eyes to the product. The clean lines and simple shapes give this display a classy and elegant look. The quality of the materials provides stability and security at an affordable price.