Lowa POP Program

CHALLENGE

Design a display system that includes individual shoe risers, a shoe tower, countertop sign and a wall sign. The displays have to be consistent with Lowa's high quality brand image and fit within their specific budget.

 

MARKET RESULTS

Lowa wanted a complete line of displays for an entirely new P-O-P program. The first pieces produced were a tabletop sign and a shoe riser. All of the displays are designed to work as stand alone units or as part of a family. The materials used are of the highest quality and construction to coincide with Lowa’s high quality image and reputation. Each component presents a strong brand presence in the retail environment without overpowering the product. All displays are designed to have a small footprint in order to accommodate retailers' use of "retail real estate."

Lowa Shoe Tower

CHALLENGE

  • The overall objective was to display a variety of Lowa shoes and boots within a small footprint while addressing "line-of-sight" issues for the retailer.
  • The display needed to convey strong Lowa branding, and emphasize its appeal to outdoor enthusiasts.
  • Lowa's reputation for high quality, cutting edge design, and broad product offerings needed to be conveyed in the display.
  • Since the display is part of a family of display elements (shoe shelves, risers, counter top signs, wall signs), it needed to incorporate and maintain the look and feel of the other elements. It also needed to accommodate an existing Lowa slatwall shoe shelf.

MARKET RESULTS

The tower is the central unifying element of a system of displays that elevate the Lowa brand above its competition (in a very crowded space). The materials and finishes chosen match the other POP elements already in the field to solidify the family look of all the POP items. The slim U-frame profile shows strength and stability without occupying excess floorspace. The tower serves as a strong Lowa icon on any retail floor.

Lowa's sales have increased dramatically since this tower and family of displays rolled out. They now have a consistent, high quality, strongly branded group of displays that confirm Lowa's status among the elite brands of outdoor footwear. The look of the tower was also adapted to a wall system for Paragon in New York.