Design a display system that includes individual shoe risers, a shoe tower, countertop sign and a wall sign. The displays have to be consistent with Lowa's high quality brand image and fit within their specific budget.
Lowa wanted a complete line of displays for an entirely new P-O-P program. The first pieces produced were a tabletop sign and a shoe riser. All of the displays are designed to work as stand alone units or as part of a family. The materials used are of the highest quality and construction to coincide with Lowa’s high quality image and reputation. Each component presents a strong brand presence in the retail environment without overpowering the product. All displays are designed to have a small footprint in order to accommodate retailers' use of "retail real estate."
The tower is the central unifying element of a system of displays that elevate the Lowa brand above its competition (in a very crowded space). The materials and finishes chosen match the other POP elements already in the field to solidify the family look of all the POP items. The slim U-frame profile shows strength and stability without occupying excess floorspace. The tower serves as a strong Lowa icon on any retail floor.
Lowa's sales have increased dramatically since this tower and family of displays rolled out. They now have a consistent, high quality, strongly branded group of displays that confirm Lowa's status among the elite brands of outdoor footwear. The look of the tower was also adapted to a wall system for Paragon in New York.